Jeffrey English NJ

Jeffrey English NJ Designer Shares 6 Graphic Design Trends of 2020

Jeffrey English NJ

When we think of graphic design, we tend to think of the practice of designing the layout of a magazine, webpage, or a piece of marketing. However, Rasmussen College explains the use of text and visuals in any area can be classified as part of the graphic design sector. Design experts, such as Jeffrey English NJ artist and graphic designer, can take any piece of text and visual design and turn it into an eyecatching piece of marketing, packaging, or visual artwork. As with any area of creativity, design trends change regularly with 2020 having its own set of popular graphic design ideas.

1. Cyberpunk goes Mainstream

If the 2010s were a period of conservatism and a return to the 1980s graphic design and artistic styles 2020 will offer a complete change. The world of cyberpunk is designed to offer the viewer a surreal and unusual color scheme that takes in bright colors and neon landscapes that are different and often unhinged. Whether harking back to the literary work of Terry Pratchett or looking to Asian comics for inspiration, many graphic designers are seeking out cyberpunk. Bright neon colors and landscapes bring a sense of the future to the present day by unsettling the viewer and making these graphic designs stand out from the crowd.

2. DIY and Retro Designs

If the COVID-19 pandemic has allowed us to learn anything, it is that ay home crafts and design can be just as impressive as more polished options. The Guardian had already identified DIT design as a trend for Fall 2019, which will be continued into 2020. Jeffrey English NJ graphic designer points to the return of posters from previous pandemics in India in the 19th-century and the 1918 Spanish Flu outbreak as the catalysts for this modern trend.

3. Geometric Lines

One of the simplest lessons taught to designers in the early days of any college design course is the difference between lines. In general, humans associate curvy lines with nature and natural movement. In contrast, straight lines are seen as industrial and modern bringing a sense of futuristic vision to the graphic design sector. Much like the cover of the Joy Division album, “Unknown Pleasures”, Jeffrey English believes merging curvy and straight lines will be a trend for 2020 and beyond. The combination of natural and futuristic will run through most of the design trends of 2020.

4. Embracing the Collage

A staple of art students, a collage is often seen as tired by the time a graphic designer turns professional. However, modern collage is moving in a new direction with mixed media options bringing a new vibrancy to this ancient artistic medium. In the view of most designers, an authentic experience is what they are trying to bring to every viewer when they are embarking on a new design. Bringing together text, drawings, photographs, and modern design techniques can change the way a viewer sees a collage in its natural form.

5. Minimalism Remains Important

In late 2018 and throughout 2019, minimalism was the movement of choice for the majority of designers who seemed to fall in love with the clean lines of this style. 2020 will be no different with minimalism remaining one of the most important design styles of the year moving forward. Many brands have fallen in love with minimal designs because they offer easy to read and identify styles that can be enjoyed for years to come regardless of the latest trends.

6. A Dystopian Present

One of the most important graphic design trends of 2020 will be the movement towards representing a dystopian view of the future in a way that is bleak and exciting. Among the reasons for the move towards the widespread use of a bleak view of the future is the influence of dark TV shows that are moving in this area. Dystopia is described by Jeffrey English as the opposite of utopia and reflects a view of the coming years that is unsettling for the viewer. This style is particularly evident in the design of book covers and magazine design trends.

2020 has been one of the most difficult years for the graphic design industry with this feeling of uncertainty reflected in the latest trends used by most of the sector. For Jeffrey English NJ graphic designer, the move towards a more DIY aesthetic is reflective of the late-1970s when punk brought together the use of collage and DIY crafts gave an exciting and dangerous edge to the design sector.

Brian Speier
William-Bronchick

William Bronchick Discusses Private Catering In Inspirery Interview

William-BronchickFor William Bronchick nothing is quite so sweet as repeat business.  Running an even catering business is great, and he gets to show off his unique and delicious dishes for the people of Denver, but event catering also leads to a lot of one time customers. What he loves more than anything is knowing that after catering a wedding for someone, if he does his job the right way, and provides memorable service he’ll probably get called back to cater their anniversary party or even Thanksgiving.

In the Catering business, a lot of the customers come from word of mouth. Nothing makes a better recommendation for Bronchick’s food than knowing that someone has come back time and time again. He prides himself in treating customers right and providing them with a unique experience each time. 

Read more about William Bronchick‘s interview here: http://inspirery.com/william-bronchick

Brian Speier

How to Safely and Quickly Reduce Customer Churn

How UserIQ helps businesses reduce customer churn and recapture valuable customers

If customer churn is an unfamiliar phrase to you and you operate your own business, it may be time to learn more about it. By understanding what it is and how it affects your business, you’ll be better prepared to identify the reasons behind its occurrence. This overview can help you gain a fresh perspective on how to improve your company’s growth.

 

What is a Churn Rate?

If you haven’t already guessed, customer churn isn’t a good thing. In fact, the churn rate is the rate at which your business is losing customers, or subscribers. This rate is more easily measured, where consumers subscribe to a service, rather than buy a product. A drop-in service subscriptions can be measured more efficiently, because the canceling of a subscription is immediately identifiable. By looking at the number of cancellations within a given period, it becomes easier to establish a churn rate.
The customer churn rate is an important concern in the cell phone and internet service industries, because a high churn rate suggests customers are moving service to a competitor. While the churn rate is established only by identifying how many customers terminate service with one company, it’s presumed they are moving their service to another company.

As you might surmise, being able to prevent, or reduce, the customer churn rate means keeping competitors from gaining those customers. For this reason, companies like UserIQ have devoted a great deal of research into the possibility of stopping this type of revolving door.

 

Ways to Eliminate Customer Churn

 

Talk to Your Customers

You should try to find out why customers are terminating their service. While you may not be able to stop that specific customer from leaving, the information you gather can be used to prevent other customers from following. The best way is to speak directly with customers, as they decide to leave your company. A simple telephone call can be enough to help you identify the motives behind the customer’s decision to leave.

Increase Engagement

Your customers will be less likely to flee to a competitor, when they feel they’re regularly getting something extra from your company. The best way to make them feel valued is to engage with them every day and provide useful information about your product. Show them how your products improve work productivity or make their lives easier. Additionally, send out a newsletter that informs your customers about updates, special events, and sales.

Educate Your Customers

Again, offering something valuable for free is the key to keeping your customers dependent upon your company. Post tutorials on your website that will teach useful skills to your customers or offer free webinars. If your customers regularly learn about topics that will benefit them in their lives, they’ll be more loyal. You can also host free demonstrations, so your customers will see those lessons in practice. This process of teaching and demonstrating will turn your business into an invaluable tool.

Reach Out to “At Risk” Customers

These are the customers, who are more reserved and quieter than others. They may not voice their concerns, but it can be a mistake to just assume they are happy. Instead, you should follow up with these customers and learn about their experiences with your products, or services. If they are unhappy and in danger of terminating service, this will be the opportunity to find out about it. In many cases, customers simply want to know their business is important to you. By making a simple inquiry and addressing concerns, you can turn an “at risk” customer into a loyal one.

Boost Customer Service Satisfaction

Recent surveys have found that there are two primary reasons customers discontinue service with a company and both have to do with their interactions with the company’s customer service representatives. Rude, or incompetent, representatives push customers out of the door faster than anything else, but slow results from representatives are equally frustrating. When you focus on creating a more positive customer service experience, you eliminate the primary reasons customers have for taking their business elsewhere.

Making use of an analytical service, such as that which UserIQ provides, can help you identify the reasons for a high churn rate. Once you have a more specific idea of why you’re losing customers, you can implement corrective procedures. By using this information to prevent further losses, you may also create a business model more attractive to other consumers. Working to eliminate churn can also help you grow your customer base.

 

Brian Speier
Chrissy-Weems

4 Tips For Women From Women Entrepreneurs

Women are sometimes stereotyped as individuals who always compared themselves to others. Whether it’s through jealousy, a desire for status or any other internal issue for that matter–women may be stuck in the stigma that they should always beat others in terms of their achievements or their appearance.

However, the recent generation is fast-evolving. Now, women are more inclined to empower others. As women gain more prominent positions in several business industries, there are leaders who want to share their insights on how to succeed in life.

4 Tips For Women From Women Entrepreneurs

Chrissy Weems is one of these women, who has successfully led her jewelry empire Origami Owl. In this post, she will be sharing her 5 insights that could help women succeed in business.

Understand that everybody’s pace is different

You may often find yourself comparing to a friend in social media who got her dream job or business, got married, or started something that’s truly inspiring. Good for them, right? And while you may be tempted to sulk about your own progress, this should not be so.

Remember that everyone develops their own pace. A lot of women, like the current President of Cinnabon named Kat Cole, had her own time and pace before she ranked at the top. This is the same for every woman out there who wishes to succeed. It is not about how fast or how slow you go, it is about the direction that you’re pursuing.

Find the common ground between your passion and the market’s need

Another business advice from Origami Owl CEO Chrissy Weems is the importance of finding the intersection between your passion and the market’s need. When she started her business, she knew that women wanted something sentimental that they can display as a form of jewelry. Women loved symbolic things, and Chrissy loved to make jewelry. She combined her passion to make handmade jewelry and the desire of her market, and this is what made her company successful.

If you pursue just passion without proper research of your market, you may end up failing because of the lack of demand. If you pursue simply out of demand, you may lose interest in your business entirely, and lack the motivation because it simply isn’t your passion. Finding a common ground between passion and need answers to this problem.

Learn from other women

The women who succeed in life and business are not those who already know everything, but those who are willing to learn. The importance of teachability is always highlighted for success in business. This is because entrepreneurship is always evolving, especially at this time where technology is always changing the way industries work.

It is important to read books, listen to podcasts, watch videos, and learn from the women who are already succeeding. By receiving mentorship or getting insights from them, you can understand what works and you can apply these strategies in your own plans.

Find a purpose with your pursuits

To find meaning in your work and your other endeavors, it is important to always merge it with a significant cause in your life. Do you support people with needs? There are ways where you can find fulfillment in what you do because you get to help others who cannot help themselves. A lot of people in this world try to get into business without considering the importance of helping others, and they have always wondered what is that one thing that’s missing.

Being able to find a good purpose with your pursuits motivates you to better yourself whatever occupation you may have.

Women do not need to always compete fiercely to be the best–it’s not about bringing each other down anymore. Women now can truly succeed by helping fellow women, and helping causes which they are advocates of.

Brian Speier
JMD-Furniture

3 Reasons Shopping For Furniture Should Be Done In Person

Whether it be a house, apartment, bedroom or office, a new space is one of the most exciting things that can happen. The change of scenery, meeting new people, the possibilities of new experiences and furniture shopping is a very exciting process. Where do you start? Do you start by furnishing your space with those pieces you see on that online store? Do you take a quick trip down to that JMD Furniture store around the corner? The questions are endless, but furnishing your space is one that shouldn’t be taken lightly. The same way people take their time buying a new car, they shouldn’t rush to furnish their home. Shopping electronically doesn’t grant you the chance of physically testing a piece of furniture like you could at JMD Furniture.

It can seem overwhelming at times, but starting to furnish your space is something that’s fun and reflects your personality. As it is meant to be, enhancing the fun includes the exciting hassle of searching for those “to die for” pieces. Let’s be honest, those who furnish spaces admit that you’re never really done furnishing because it’s fun to decorate. Successfully choosing furniture considers decoration and aesthetics, comfort and building personal relationships with owners and staff of the stores.

Decorating and pleasing aesthetics

JMD-Furniture

A key aspect of furniture shopping is the art of decorating and expression, achieved through physically interacting with the furniture. This allows the decorator to consider size, texture, color and fit among other pieces already existing in the space. Furnishing electronically doesn’t provide the shopper with the privilege to physically match the pieces of furniture to the aesthetic of the space. For example, shopping online risks the furniture not being the exact color or texture you might expect. Imagine the nightmare of receiving a large sofa, to go through the headache of returning it for not meeting your expectations.

Furniture must be comfortable

Another important piece of information to consider when purchasing furniture is the comfort level of the furniture you’ve purchased. Commonly, purchasing pieces like chairs, sofas, couches, dining sets and beds, JMD Furniture founder Dev Joshi allows testing before committing. Understanding all pieces aren’t created equal proves each one chosen by you must match your style, comfort, and overall needs. Many will even go as far as to say between identical models, one tends to be more comfortable than the other. Numerous times the experience of physically testing out products has been the deciding factor between one product over the other.

Build relationships with furniture stores

In the process of furnishing a space, establishing a long-term relationship with staff is an unfortunately underrated move. Creating that personal buyer and seller relationship is one that is only successfully done in person. This relationship allows you to relay your needs to the store staff, to keep you in mind for future stock. They might currently not stock your search, but if stocked or restocked, they can contact you to keep you updated. Store owners have even offered deeper discounts to consumers with established relationships with the company, which is only typically in-store.

Especially when furnishing a new home, it is advised to take the appropriate time to patiently and meticulously furnish the home. Furniture shopping in person is essential to decorating with furniture, testing comfort and building lasting relationships with the furniture stores. An owner like JMD Furniture founder Dev Joshi conveniently provided consumers with options of 7 locations, so there are no excuses.

Brian Speier

5 App Development Tricks That Helped Miss Bongo Prix Succeed

App development is now considered one of the most lucrative ways to earn money in the tech industry. Many companies are making apps by the hundreds to help people, gain profit, and scale their growth much easier than traditional business models. According to a successful SMS service company, Miss Bongo Prix, there are several reasons why entrepreneurs get into mobile development:

  • Mobile apps are easier to manage – if there is a troubleshooting problem in your application, you do not need to hire an entire team of people who can repair it. In fact, if you learn how to be a mobile developer, you can simply solve these issues yourself.
  • Low overhead costs – you do not need to spend much in developing a mobile app. If you know how to operate as a developer, the only expenditure needed is for your marketing and operation of the business through a hosting or a cloud subscription.
  • Low-cost entry point for new entrepreneurs – are you looking to venture into the world of business but you don’t have an extensive amount of capital? Perhaps mobile development is an ideal startup for you. Compared to building your own brick and mortar business, mobile apps are generally quicker to make and can help you gain profits much more easily.

As mobile app development is getting more popular, Miss Bongo Prix is sharing some useful app creation tricks that entrepreneurs should know before starting a mobile-based business.

5 App Development Tricks That Helped Miss Bongo Prix Succeed

 

  1. Make your app as simple as possible.

As a developer, it may be easy to assume that the more features you have, the merrier your customers would be. This can be far from the truth if your app frequently crashes because of multiple updates, or suddenly takes up too much of a phone’s working memory. Make your app simple, but helpful. What are the things that your users really need? What can they use regularly? These are questions you need to address before starting to build an app. The simpler you can make it with all the essential features packed in, the better.

  1. Be ready for an offline experience.

One common mistake that app developers make is forgetting to consider the offline experience of users. As a result, some apps fail to update, or even fail to function fully. As mobile developers in Miss Bongo researched the possible reasons why some users delete apps, they noted that those apps that don’t work offline are a potential factor. Make sure that your app works both in offline and online settings. Miss Bongo learned this by creating the service through SMS messaging so that their app is easily accessible whether there is an internet connection or not.

  1. Have an appealing design.

You should be able to expect competition in any niche that your app is in. Whether it’s photo editing, communication, social media or other forms of service, there will always be apps that will contend with what you do. How do you set yourself apart from the rest of the competition? It’s simple–by making your app design stand out! By making a responsive but attractive design for your users, you will be able to have more downloads and sign-ups. People prefer a simple design without the complicated fluff.

  1. Go for efficiency.

As people get used to the instant results and the fast experiences, you need to keep up with this culture with the app you are developing. Miss Bongo succeeded with this because they know that users want quick solutions to their problems. They don’t want to do too much research on questions that they are wondering about, much less spend time waiting for answers when they post on message boards or discussion forums. As a result, Miss Bongo developed an SMS service program that delivers answers to inquiries in minutes.

  1. Keep up with the trends.

It is important to get ahead of the competition, but how do you stay in it? According to Miss Bongo, you should be able to do your research on the latest trends and find ways to incorporate them in your app.

By doing these strategies, you will have a constant flow of potential users and find your way to continually develop your app for the best profits.

 

Brian Speier

What To Know Before Starting An Online Store

 

Chrissy Weems believes that it is really easy to start an online store. If you find someone trying to charge you thousands of dollars to install an eCommerce solution to your online store, walk away from them. The tough parts of the online store are how your website is ranked when performing a search on the internet, getting customers to purchase things after visiting your website and keeping them coming back for more.

We are going to look at five things that Chrissy Weems agrees that you should consider before you start your online store.

Select your system with caution

You should stay away from specialized solutions that are custom made and are built using old-fashioned code. Go for a popular system that is well supported, produces really user-friendly and stunning online shops, and there is a community behind it. To avoid even interacting with a code, use a hosted platform to get a subscription to plans that start from approximately $30 a month e.g Shopify. Alternatively, if you want to have full control over the code of the website, you can use WordPress which also uses popular eCommerce plugins or some dedicated eCommerce solutions.

Optimize repeatedly

A slow loading page means that you are going to lose customers very fast. If you have opted for a hosted solution like Shopify and you experience slow loading pages, there is nothing much you can do; but if you are using a self-hosted system like WordPress, you can optimize the load speed of the page.

Stand Out

If you are not producing your own products, you are most likely using the manufacturer’s product feeds, descriptions and photographs; this is a terrible idea. Your online store will be the same as hundreds of other online stores who get their products from the same manufacturer.

Start off by rewriting the product descriptions and have your own personal touch on them. Take images of the products on your own from different angles.

Be aware of your competitors

This point applies to all websites including the eCommerce websites. Take a keyword you are hoping to establish your website in and search for it. If the results that come up are outdated and not well designed, then you are on a trajectory to success in that niche. Although you have a good stepping stone, you should consider how to be better in case someone else comes into your space.

If you discover that the search results produce sites that are well designed, and they are doing well, you need to come up with a way you can compete with them. What difference will you offer your clients that your competitors are not offering?

Selling is never enough

The option of shopping online is a great fabric that consumers can decide to go to any website anywhere in the world. Unless the price is the competitive factor, your site has to be more than an online shop because it is virtually impossible to set up a shop without any cost and stand out by undercutting. For established customer brands, they can charge premiums for their services because their customer base trusts them and their customers turn to them for their needs.

SEO is key

Bloggers have things somewhat easy. They can develop unique content and it works for them. But when it comes to eCommerce sites, it does not work that way because it is vulnerable to issues of SEO, and most of the online stores struggle after Google add changes in their algorithms. Why is it so?

  • Products that are in different categories create URL’s that are similar; ensure that you use rel-canonical
  • Variants of products like color or size can create new URL’s that have effective duplicate content. Ensure that you canonicalize them to the main page of the product
  • Descriptions of products are usually short which can lead to low-quality page content because there is small content on a page
  • Categories of products span different pages and multiple products

 

Brian Speier

How User Behavior Influences Design

User Interface
A User Interface designed with the user behavior in mind can be a powerful tool for driving engagement.

At the onset, there is no design without user behavior. While designers in other fields such as fashion might be trendsetters, technology designers do not have that luxury. Instead, the designer who understands user behavior best gets the rewards. In this article, we will look at how modern tech designers are harnessing user behavior in their works.

The article will show the inevitability that developers face in understanding the ever-dynamic human behavior. Competition for attention is stiff. Therefore, developers must use the user persona proactively, or else they will lose out to competitors. In this case, each step of the onboarding process plays its part.

 

How to Reach the User

According to UserIQ, one of the leading experts in the field, this is the most critical step in how technology designers adopt user preferences. Human beings love interactive engagements. When you want to reach them, you need an interactive way of doing things. Therefore, your journey must be interactive—with visual aids such as videos and infographics. It is out of this understanding that we have the current technologies. Web, apps and tech gadgets developers must connect with the behavior of the person on the other end.

A developer must answer that one question — how does the customer want it? Most websites are trying to be mobile-friendly. More and more people are using their smartphones to go online. If your site is not favorable to the phone, it will discourage the user, which will hurt your chances of customer onboarding. Continued trends form mannerisms, which are hard to shake. Once you know the user’s ways, you can confidently base your designs on that. With repeated styles and templates, the customer is hooked to that, and it becomes the standard.

 

How to Excite the Customer

Today’s design is a psychological game played at the highest level. A designer knows that he or she has 7 seconds to impress you. If you are not fascinated, you will most certainly not sign in, which is unacceptable. They do everything possible within that time. Look at many apps and websites today; they have one thing in common—within the first 7 seconds, they will try to sign you already, which may be in the form of a call to action or a direct offer.

The attention span of human beings is small, especially on things that are not interactive. Designers must ensure that every step is engaging. Take the target person into a visual map. You have to make it easy to enhance user adoption. Today’s website ranking is based on the usability index. The higher it is, the higher the rates of user adoption, and vice versa.

 

Enticing the Sign-Up

Safe experimentation is a common feature in today’s onboarding experience. The customer wants to try it before they commit. Unless someone comes through a referral, exploration phase is imperative. The user wants to start small. They want a systematic process. Even the most sophisticated customers want to start from the known.

Tech development follows this primer — from experimentation and safe exploration towards incremental construction. Every solution ought to be more straightforward than what is available. Products designers incorporate the free/beta version as part of their development process. They use this version to gather user experience data, which will inform future upgrades.

You cannot know how the user will perceive the product. Sometimes what you expect to happen doesn’t. Instead, you learn something about the ever-dynamic customer.

 

Integration with Other Devices and Services

You will see a lot of efforts towards integrated services and products. It’s not an option that developers have; it is a necessity. If there is something you can do to increase your chances of customer onboarding, you have to try it out.

Recent research shows that continued integration with relatable services increases customer onboarding. At first, designers included payment services. Today, vertical and horizontal integrations give way to other possibilities.

Social media integration, gamification, and reviews are some of the ways that designers have responded to user behavior. If you make it cumbersome, you complicate the user experience. The customer will defer his choices, or he might abandon the pursuit altogether. All these decisions come from the subtle things that users, millions of users, subconsciously do. Through data and analytics, such behaviors cumulatively inform future designs.

 

Conclusion

UserIQ, after many years in this business, recommends that at the design phase, the designer must answer pertinent questions that relate to your target customer behavior. These questions stem from the customer acquisition process — from how you reach the customer to how you engage after selling. All have to feature into the design of the product.

 

Brian Speier

Five Ways Your UI Can Help Your Law Practice Stand Out

Creative User Interfaces
A well designed and creative UI will help your law firm stand out and lead your potential clients through their buyer’s journey.

It is interesting to note that legal companies have new ways to advertise their services. They no longer need to rely on traditional means such as print ads, newspapers and TV, they can also create their own websites and have digital forms of marketing. According to Kinney Fernandez & Boire, one of the leading legal companies in Tampa, Florida, there are several benefits to having your own website as an attorney:

  • You will be able to reach more users beyond those who take a look at traditional advertising methods.
  • There are better calls to action that users can perform aside from calling your number. They can subscribe to your newsletter, make use of your services online, or reach out to your online messaging platform.
  • There are more opportunities for targeted advertising, where people who really need your services can find your company. These targeted leads are more likely to inquire and lead to conversions instead of random traffic.

Kinney Fernandez & Boire also emphasized the importance of having a good user interface on your website to increase the likelihood clients will utilize your services. According to the company, there are five ways you can improve your website to help you stand out as a private practitioner.

Five Ways Your UI Can Help Your Law Practice Stand Out

 

  1. Using a chatbot software with a personal touch to provide immediate information

Sometimes clients feel intimidated by a website when they view complicated information but they have a specific question in mind. They might not want to invest the time and effort to email the company, so they opt out without having been led to inquire about the services. The newest trend for improved user interface is the use of chatbots. Some software services, such as Amazon Lex, offer SaaS (Software as a Service) to help companies grow their business through 24/7 customer service. This gives the potential client direct access to general information. For example, a user might need help and type in a question such as slip and fall attorney Tampa. The chatbot can help retrieve related information in the database and provide the user with what they need.

  1. Having a speed-optimized website

A recent study showed that a slow loading time affects a user’s likelihood to stay on your page. It was noted that almost 50% of people abandon a website when a page doesn’t load within 10 seconds. It is important that users get the most optimized experience possible with page loading. Fixing code errors, debugging your layout, and using a minimalist theme for your company blog are some ways you can improve your website’s loading time.

  1. Content for search engine optimization (SEO)

Unless you are a legal company who has made a name for itself even before the internet existed, you can benefit greatly by using SEO tactics to help users find your business online. SEO stands for search engine optimization, or the content you place on your websites so that search engines such as Google can help users find your page. For example, if you have blog articles that have keywords such as car accident attorney Tampa, users will be able to access your website who need legal assistance regarding a car accident in Tampa, Florida.

  1. Easy access to hotlines and important contact details

Some businesses have excellent SEO content and great website layout, but they miss out on one crucial thing—using customer support hotlines for their legal business. Some users do not wish to dilly-dally with the information they received, they want to act right away, or they want to press on further but still have additional questions in mind. In this scenario, it may be helpful to place a hotline for your firm at the top part of your page. Kinney Fernandez & Boire suggests placing a hotline or a business email address at the header of your website to help users reach out if they need immediate information.

  1. Having a site menu with essential details

A legal company’s website menu would need the following–services, contact, about, branch locations, and if possible, testimonials from former clients. This menu should be seen right below the site’s title and header so that viewers will be able to easily browse through the information that they need. Some clients would prefer to browse instead of calling a hotline, so it is important to leverage this feature for different types of potential customers.

The user interface is important for service-related businesses such as legal companies. By following these simple guidelines in the user interface, you are sure to stand out in your law practice whether you are a seasoned or a startup company.

Brian Speier

5 User Experience Design Tips for Attorney Websites

A good user design is an important asset to any business website. This is especially true for newly opened attorney websites. As much as possible, we want our website to be updated, mobile-friendly, and have good call-to-action links.
Here are some good benefits of having a website with good user experience:

  • Clients will be easily engaged and will be more interested to contact you. There is less frustration in the format of the website, so they can access your contact information easier.
  • Search engines tend to favor websites with a good user experience. A lot of things they consider is loading time and bounce rate.
  • It will be easier to update your website if you have an organized layout. Websites that are all over the place is not only difficult to the user, but also to the editor.

Depending on your goals, it is important to first plan your website’s content before creating its format. According to Lawyers of Distinction, there are 5 important pillars of user design which are very effective for attorney websites.

5 User Experience Design Tips for Attorney Websites

1. Pick a responsive theme

Responsive theme is defined as any theme that changes its layout depending on the device it is viewed at. Lawyers of Distinction suggests that websites should pick a responsive theme that can change its layout, especially when it is viewed on mobile devices. At present, there are more users who are browsing using their mobile phones more than desktops. Old layouts tend to be unresponsive and would only look organized when viewed on desktop devices. So make sure to update your website’s theme every once in a while to continue its responsive layout.

2. Choose a minimalist layout, but according to your style

Your layout should also be leaning towards a minimalist theme. Minimalist pages take a less amount of time to load, and it will be very helpful to your users if they can access your page even with a slow internet connection. The ultimate goal of your website is to send viewers to be your potential clients by contacting you, so that is more important than creating a fancy-looking website that appears complicated. Minimalist themes can be found in WordPress dashboards, or you can download them by searching for “minimalist CSS layout” on Google.

3. Make your menu visible

More often than not, the first thing that your users will encounter is a blog post from your attorney website. If they don’t see anything relevant to their purpose in your blog, they will find the menu on your website. The menu contains the different sections such as home, about page, contact, testimonials, so on and so forth. This is very crucial for your attorney website because, without it, the viewers won’t be able to find out more about you and your work. What you can do is place your menu items above as your header, or a collapsible item on the side. You can also add additional links at the bottom to improve accessibility.

4. Your homepage should contain the benefits you can offer

One copywriting tip that Lawyers of Distinction suggests is having a solid index or home page. A good home page will lead users to learn more about you or help them find the contact details to reach out to you. The most effective home pages have a clear layout that presents your benefits to the customer. How can you help them? How can they benefit from your business? What gives you the position to help them? These things can be considered by your users so that they can gain trust in you as a professional even without having initial experience with them. Users also appreciate testimonials from other people, so if you can find previous clients who willing to say something about your work, this will also be helpful in your attorney website.

5. Place your hotline as a part of your header

An attorney website is a service-based, non-software business. This means that the second step is to usually call your office, or to email, you personally to ask more information about your rates and services. They can also ask legal counsel about matters that you are knowledgeable about. In this case, it may be easier to cut to the chase and present your more reachable contact information online. You can add your office’s hotline, e-mail, or personal number as a part of your site header. The header is located above all your website’s pages, along with your menu and site title.

It is highly likely that users will opt for your business if you have good content paired with an excellent layout. The principles of good user experience on an attorney website are simple: searchable contact details, easy to navigate, and can define who you are as a business.

Brian Speier