It is interesting to note that legal companies have new ways to advertise their services. They no longer need to rely on traditional means such as print ads, newspapers and TV, they can also create their own websites and have digital forms of marketing. According to Kinney Fernandez & Boire, one of the leading legal companies in Tampa, Florida, there are several benefits to having your own website as an attorney:
- You will be able to reach more users beyond those who take a look at traditional advertising methods.
- There are better calls to action that users can perform aside from calling your number. They can subscribe to your newsletter, make use of your services online, or reach out to your online messaging platform.
- There are more opportunities for targeted advertising, where people who really need your services can find your company. These targeted leads are more likely to inquire and lead to conversions instead of random traffic.
Kinney Fernandez & Boire also emphasized the importance of having a good user interface on your website to increase the likelihood clients will utilize your services. According to the company, there are five ways you can improve your website to help you stand out as a private practitioner.
Five Ways Your UI Can Help Your Law Practice Stand Out
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Using a chatbot software with a personal touch to provide immediate information
Sometimes clients feel intimidated by a website when they view complicated information but they have a specific question in mind. They might not want to invest the time and effort to email the company, so they opt out without having been led to inquire about the services. The newest trend for improved user interface is the use of chatbots. Some software services, such as Amazon Lex, offer SaaS (Software as a Service) to help companies grow their business through 24/7 customer service. This gives the potential client direct access to general information. For example, a user might need help and type in a question such as slip and fall attorney Tampa. The chatbot can help retrieve related information in the database and provide the user with what they need.
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Having a speed-optimized website
A recent study showed that a slow loading time affects a user’s likelihood to stay on your page. It was noted that almost 50% of people abandon a website when a page doesn’t load within 10 seconds. It is important that users get the most optimized experience possible with page loading. Fixing code errors, debugging your layout, and using a minimalist theme for your company blog are some ways you can improve your website’s loading time.
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Content for search engine optimization (SEO)
Unless you are a legal company who has made a name for itself even before the internet existed, you can benefit greatly by using SEO tactics to help users find your business online. SEO stands for search engine optimization, or the content you place on your websites so that search engines such as Google can help users find your page. For example, if you have blog articles that have keywords such as car accident attorney Tampa, users will be able to access your website who need legal assistance regarding a car accident in Tampa, Florida.
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Easy access to hotlines and important contact details
Some businesses have excellent SEO content and great website layout, but they miss out on one crucial thing—using customer support hotlines for their legal business. Some users do not wish to dilly-dally with the information they received, they want to act right away, or they want to press on further but still have additional questions in mind. In this scenario, it may be helpful to place a hotline for your firm at the top part of your page. Kinney Fernandez & Boire suggests placing a hotline or a business email address at the header of your website to help users reach out if they need immediate information.
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Having a site menu with essential details
A legal company’s website menu would need the following–services, contact, about, branch locations, and if possible, testimonials from former clients. This menu should be seen right below the site’s title and header so that viewers will be able to easily browse through the information that they need. Some clients would prefer to browse instead of calling a hotline, so it is important to leverage this feature for different types of potential customers.
The user interface is important for service-related businesses such as legal companies. By following these simple guidelines in the user interface, you are sure to stand out in your law practice whether you are a seasoned or a startup company.
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