JMD-Furniture

3 Reasons Shopping For Furniture Should Be Done In Person

Whether it be a house, apartment, bedroom or office, a new space is one of the most exciting things that can happen. The change of scenery, meeting new people, the possibilities of new experiences and furniture shopping is a very exciting process. Where do you start? Do you start by furnishing your space with those pieces you see on that online store? Do you take a quick trip down to that JMD Furniture store around the corner? The questions are endless, but furnishing your space is one that shouldn’t be taken lightly. The same way people take their time buying a new car, they shouldn’t rush to furnish their home. Shopping electronically doesn’t grant you the chance of physically testing a piece of furniture like you could at JMD Furniture.

It can seem overwhelming at times, but starting to furnish your space is something that’s fun and reflects your personality. As it is meant to be, enhancing the fun includes the exciting hassle of searching for those “to die for” pieces. Let’s be honest, those who furnish spaces admit that you’re never really done furnishing because it’s fun to decorate. Successfully choosing furniture considers decoration and aesthetics, comfort and building personal relationships with owners and staff of the stores.

Decorating and pleasing aesthetics

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A key aspect of furniture shopping is the art of decorating and expression, achieved through physically interacting with the furniture. This allows the decorator to consider size, texture, color and fit among other pieces already existing in the space. Furnishing electronically doesn’t provide the shopper with the privilege to physically match the pieces of furniture to the aesthetic of the space. For example, shopping online risks the furniture not being the exact color or texture you might expect. Imagine the nightmare of receiving a large sofa, to go through the headache of returning it for not meeting your expectations.

Furniture must be comfortable

Another important piece of information to consider when purchasing furniture is the comfort level of the furniture you’ve purchased. Commonly, purchasing pieces like chairs, sofas, couches, dining sets and beds, JMD Furniture founder Dev Joshi allows testing before committing. Understanding all pieces aren’t created equal proves each one chosen by you must match your style, comfort, and overall needs. Many will even go as far as to say between identical models, one tends to be more comfortable than the other. Numerous times the experience of physically testing out products has been the deciding factor between one product over the other.

Build relationships with furniture stores

In the process of furnishing a space, establishing a long-term relationship with staff is an unfortunately underrated move. Creating that personal buyer and seller relationship is one that is only successfully done in person. This relationship allows you to relay your needs to the store staff, to keep you in mind for future stock. They might currently not stock your search, but if stocked or restocked, they can contact you to keep you updated. Store owners have even offered deeper discounts to consumers with established relationships with the company, which is only typically in-store.

Especially when furnishing a new home, it is advised to take the appropriate time to patiently and meticulously furnish the home. Furniture shopping in person is essential to decorating with furniture, testing comfort and building lasting relationships with the furniture stores. An owner like JMD Furniture founder Dev Joshi conveniently provided consumers with options of 7 locations, so there are no excuses.

Steps to Increase Conversions For Your Furniture Ecommerce Store

An Ecommerce furniture store must consistently increase conversions to remain successful. Unfortunately, many business owners concentrate on other aspects of the site. No matter how much your site is improved, without a solid product page capable of converting customers, the efforts are wasted. Your product page must be informative, highlight the benefits of the furniture, and build trust between your consumers and your business.

The Most Frequently Asked Questions

Your customers will inevitably reach the point where they must decide if they are going to make the purchase. When they walk away, it is often because they still have questions. Including a section for the most commonly asked questions with answers on your product page is an excellent way help your consumer decide to make the purchase. A good way to begin is by reviewing any emails received. Any questions that are asked often should be included on your product page. An excellent site to review is
JMD Furniture.

The Live Chat

Adding a live chat feature will help raise conversions. This provides your customers with the ability to ask their questions, enabling them to make an informed decision. This additionally informs the consumer your business is readily accessible, adding trust to the relationship. Even the visitors that do not use the chat will feel better knowing it is there. When visitors use the feature, they can often be persuaded to make the purchase.

The Product Videos

The hardest part of shopping online is the inability to physically examine the furniture. It is easier to judge the size and quality of the piece at a retail location, and there is only so much that can be portrayed with a photograph. A video enables the consumer to really look at your furniture, see the piece from all angles, and make the decision to buy. A simple video works incredibly well, and audio is not necessary.

The Customer Reviews

When a customer sees your store for the first time and has never heard of your business, they have two common thoughts. The first is if your website is trustworthy, the second is if your site will deliver on their promises. These fears can often be eased when your customers are able to leave reviews. A new visitor can read other customers reviews, and receive reassurance regarding your service and quality. Customer reviews tell new customers you are not hiding anything. The reviews additionally show customers are purchasing your products, and want to share their experience. This is an excellent way to increase your conversion rate. You can also follow up with your customers after their purchase, and let them know you would be interested in an honest review.

The Badges and Seals

If your furniture has been certified or endorsed by a firm with a good reputation, use a badge or seal to inform your customers. Any certifications regarding the quality of your service or furniture should be included right on your product page. The certification can be added to your product description, but it is much more effective as a badge. The seals and badges are a representation of trust, and this can make the difference between a new customer making a purchase, or going to one of your competitors. You may need to receive permission from the firm, but there are badges that do not require permission. This includes high quality or excellent service. These badges can be easily inserted as images into your products page. An excellent example is JMD Furniture.

The Money Back Guarantee

Your customer satisfaction policy, return policy and money back guarantee should be prominently displayed on your products page. If it is hidden on a separate page somewhere, your customers and not going to know it is there. Show your customers your furniture is the best with pride. This will give your customers confidence in your Ecommerce store, earn their trust, and help you make the sale.

The Testing

The same things will not work for every store. What works best depends on what you are offering your customers, the quality of the service you provide, and the types of consumers who are visiting your site. You must remember every customer is different, and begin testing your ideas for your store. After enough time has passed, evaluate your results. This is the best way to be certain of what is working, and what is not. Sometimes a small change will improve your conversions more than doing something on a grand scale. The idea is to keep the changes having the most significant impact on your conversions.